By
Pope A.
Duncan
A university is primarily people.
Not only is the greatest part of the
budget spent on people, but
everything else is people centered.
Even the "product" is people.
It is this fact which makes a
university such an exciting place.
Since I have been at Stetson, it is
the people who have impressed me
most. When I speak of people, I
include not only current students,
faculty and staff, but also the
wonderful host of alumni who
represent what Stetson has
accomplished.
I continue to be impressed, even
amazed, at the leadership which has
been produced by the small
university in Florida named Stetson.
Let me assure you who are alumni
that the people associated on the
campuses of Stetson continue to be
the kind you remember and
appreciate.
Of academically high quality, the
faculty remains a group of people
who care very much that students
learn and mature. The students are
bright and, on the whole,
hard-working and happy.
continued on page 2
GUARANTEED
LIFETIME
INCOME
We have a GIFT ANNUITY
PLAN, registered and approved by
the State of Florida, whereby you
can transfer to Stetson University
money, securities or property and
receive a lifetime guaranteed
income. In addition, you receive the
majority of your income tax free, a
charitable income tax deduction,
significant capital gains tax savings
and estate tax and probate cost
savings. At the same time, you will
be supporting Stetson University.
May we send you a booklet?
A. John Bowley
Director of Deferred Gifts
Stetson University
DeLand, Florida 32720
Phone (904)734-4121, Ext. 346
Vol. 7 NO. 3
STETSON UNIVERSITY, DELAND, FLORIDA
NOVEMBER 1978
ANNUAL FUND HEAD - Mark C. Hollis, '56, heads this year's Alumni
Annual Fund campaign for Stetson. He and his wife, Lynn, were in Orlando
recently for a public health convention where he served as guest speaker.
At Stetson,
Furlong Means Business
by Dorie Rockefeller
In the business of Business Administration at Stetson University there is
but one name: Edward C. Furlong. From student of economics to service as
dean of the school of business; Dean Furlong has touched the pulse of the
Stetson business community for more than four decades.
He was at the heart of negotiations with the Davis brothers, principals in
the Winn-Dixie grocery chain, who contributed $500,000 for the
construction of the building which now houses Stetson's school of business.
Before Davis Hall was built in 1966, the business classes and offices were
housed for 20 years in a surplus Navy barracks •
Under the leadership of Dean Furlong, Stetson's business students have
developed and maintained a reputation for high achievement on the
Certified Public Accountant test. Of students taking the CPA test for the
first time, the cumulative passing average of Stetson students from
1970-76 was 30.5 percent. The next closest average for students from a
Florida school was 17.7 percent. Compare these figures with the state
average of 12 percent and the national average of 10 percent during those
years and the guiding influence of Dean Furlong is evident.
Dean Furlong pumped new blood into the school of business in 1966
when, as a result of his efforts, Stetson developed a program leading to the
Master of Business Administration degree.
Never one to be far from the heartbeat of the community, Dean Furlong
served DeLand as city commissioner in 1949-53 and as mayor from 1953-55.
He has shared his voice by singing in the St. Barnabas Episcopal Church for
over 30 years.
continued on page 3
If We Don't,
Who Will?
by Jakay Jarvis Hughey
"Quality costs money."
Whether it's food for the table or
food for thought, Mark C. Hollis,
'56, vice president for public affairs
and public relations at Publix Super
Markets, Inc., believes people
deserve the best.
He indicates those who provide
quality in any business- education
or grocery - "do not profess to be
cheap."
Providing good value for the
consumer's dollar is sound business,
he adds.
"At Publix, we take quality
products, then hire quality people to
present those products."
"The same is necessary in
education," he suggests, pointing
to a need for top-notch professors
and resources.
"We've got to be a notch above
public schools, with better teachers
and a better environment."
"If Stetson is to a quality private
school, it will take money."
Hollis serves as chairman of
Stetson's 1978-79 Alumni Annual
Fund Campaign, and brings his love
of the university as well as business
acumen to fund raising.
Speaking of the sense of
obligation to the school, he admits,
"We have an inner desire to share
what we've accomplished, and
Stetson helped us accomplish it."
"Stetson alumni have to recognize
the university has done a lot for us,"
he explains.'' It matured some of us,
brought husbands and wives
together, and provided friendships
and contacts instrumental in
developing our careers."
He remembers that education at
Stetson taught him to "reason, take
the analytical approach to problems."
"It develops brain power, and no
education is complete without that."
continued on page 2
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