The Reporter

wed ■a-j oct-04 Presentation looks at raee igsu.es 111 ails Common stereotypes for minorities are found in mass media productions. Amy Rigdon news correspondent At the inaugural speech for the Values Council lecture series, Dr. Anthony Cortese spoke Monday, Oct. 18 at 7:00 p.m. in the Stetson Room about the image of minorities, particularly Latinos and African Americans, in advertising. Cortese based his presentation from material found his published book Provocateur and coupled his speech with a slide show of advertisements. Cortese reasoned that the images of minorities presented in advertising actually reflect society's ideas and sometimes support its stereotypes. "Images of ethnic minorities in advertising shape cultural attitudes about racial and ethnic minorities, reflect racial and ethnic relations and power structure, and fosters critical media literacy," said Cortese. Cortese said that the common stereotypes of minorities perpetuated by advertising include the predator, the servant, the luscious Latina, the sambo, and the mammy. Cortese enumerated a variety of methods advertisers employ in order to "rectify" the treatment of ethnic minorities. Known as the equal presentation model, minorities are presented as whites, which means they are presented as having upper-middle-class status. According to the copycat method, an advertiser uses the exact same advertisement but substitutes the model with a model of a different ethnicity to reflect the ethnicity of the readership of a particular magazine. The racial assimilation method uses ethnic models but conforms them to Anglo-Saxon, European standards, such as using African-American models with light skin, a European nose, and straight hair. Cortese discredits all of these methods as casting minorities as darker shades of Caucasian people. They ignore the historical and cultural differences of the minorities. Two preferred methods, known as the social reality model and the cultural attitude model, attempt to show life as it really is and explains more why minorities are shown in advertisements as they are. Cortese ended his presentation stating that Caucasian cultural attitudes still shape racial images in advertisements today. Cortese had spoken with a class in the religious studies department earlier that day, and the following day he spoke with the sociology department. The Values Council lecture series's theme "The Human Body" reflects the newly added value Health and Wellness. Contact Amy Rigdon at arigdon@stetson. edu. ATE T.S.O B . UA.J*.XJ/.J£|H-JS-l„I-y issue ©S volume Hi' ALCOHOL AWARENESS Ian Wasser news editor A%V.:fv %&!&■&, . -c, "■ « -^CaA^^^^A*^ -* A > - AA VAA . * ^rSA-AA>J«>,t'.^;.v, <*'' ,. , . - ' V,?;SS*_t, a"--..', "j5 , ,v" 'A, - V ""-AAA. -~AAa AAAh WILLIAM PHILLIPS / THE REPORTER "Alcohol abuse is a widespread and serious issue on most college campuses," said President H. Douglas Lee in an e.mail statement. "We are particularly concerned about the apparent increase in the number of first-year students involved in dangerous alcohol-related behavior," he said. His concern is based on the fact that since the beginning of this semester, there have been more reported cases of students having to seek medical attention for high levels of intoxication than during the same period in previous years. Current university alcohol policy states that students under the age of 21 cannot consume alcohol nor can any student be intoxicated in public areas; both policies were broken by several students in the past few months. "We have had roughly seven to eight students taken to the emergency room due to [high levels of] intoxication," said Dean of Students Michelle Espinosa. In all cases, the students that were intoxicated were found to be under the legal drinking age, a majority of them first-year students.* Espinosa said that some students involved in the emergency cases drank off campus but returned after being intoxicated. Upon being asked about her personal response to these events, Espinosa said that one of the questions she was grappling with was, "How could this happen?" "We have policies we hope that are proactive," Espinosa said about the alcohol policies on campus. She noted that students are not new to alcohol or drinking and their related risks. "[Why do] students still choose to put themselves, at risk?" she asked. She said abusing alcohol risks putting friends and family in distress and damaging one's academic success. Espinosa said her professional response will be based upon one of the core beliefs of the school: "We care about the students," she said. "As dean, I wish to believe we [the university community] take care of each other." James Hess, director of Public Safety, agreed with much of what Espinosa said. He said that these events were, "Disheartening ... these things shouldn't happen." Hess also shared his fear that such cases may lead to students "hurting themselves or someone else." The increase in such reports this year over past semesters may show that students are becoming more aware about the dangers of intoxication, said Hess. "They [students] are not just sticking them [intoxicated friends] in the showers," Hess said. Instead of hiding and hoping their conditions get better, students and their friends have shown, through reporting intoxication, a concern for the wellness of others. Yet, a few of this year's incidents indicate that this may not be the case. Dana Copes, director of Residential Life, reported a case where an inebriated student was left by friends outside. "[Upon being driven the residential halls] one student fell out of their friend's car," Copes said, "and the friends left him/her there." See ALCOHOL, 2A to alcohol-related emergencies Brett Henson news writer Since the beginning of the semester, EVAC, the emergency medical response team responsible for 9-1-1 calls in Volusia County, has responded to and treated more students for high levels of intoxication than in the same Responses were to serious medical emergencies, not alcohol poisoning time period during previous years. Eight cases have been reported in the last two weeks, each requiring either transportation to a hospital or on-site care. Students receiving medical attention on-site were overly intoxicated, but did not necessarily experience alcohol poisoning. And while EVAC response to an alcohol-related emergency constitutes a serious medical emergency, the emergency is not always a result of alcohol poisoning. "Alcohol poisoning is different from a student who has made the choice to [drink in excess]," said James Hess, director of Public Safety. According to Intoxikon International, alcohol poisoning See EVAC, 2A President Bush defeats Senator Kerry in on-campus mock election Heather Adrian news writer On Thursday, Oct. 21, student organizations held a mock presidential election in which students and faculty could cast votes. Voting took place from 10:00 a.m. to 7:00 p.m. in front of the Carlton Union Building. The event was sponsored jointly by SGA, the Col- *Its intention was to create an outlet which would show how the majority of the campus would vote.' PETER URSCHELER junior marketing major and SGA president lege Democrats, and the College Republicans. "Its intention was to create an out let which would show how the majority of the campus would vote, and also to increase voter awareness," said SGA President Peter Urscheler. A table was set out in front of the CUB were students could cast their ballots. Representatives from the SGA were at hand to distribute and collect ballots, while each of the two political organizations had displays in support of their respective candidates, located in front of. the ballot box. The Kerry table was lined with the various campaign promotional items, such as buttons and bumper stickers. The Bush table used a setup with a TV/VCR for videos while several young men stood around the table dressed as oversized flip-flops imprinted with the words "Kerry Flip-flops." Urscheler said the purpose of the mock election was to "promote voter turnout and community involvement," See ELECTION, 2A Wednesday's Forecast Mostly Sunny High 81, Low 62 Sunrise: 7:35 Sunset: 6:43 Precip: 20% Humid: 78% Forecast on page 6A CALENDAR 3B NEWS 2A CARTOON 2B NEWSMAKERS 3A CROSSWORD 2B OPINIONS 4A HISTORY 2B RUMINATIONS 2B HOROSCOPE 2B REVIEWS 3B LIFE IB SPORTS 3A LETTERS TO EDITOR 4A THE FINISH LINE 2C MOVIE LISTINGS 3B WEATHER FORECAST 6a Urban Legends Haunting and ghostly friends reside in campus buildings. STORY 1B Kristy Brown Get to know the center for the women's basketball team. STORY 6A Movie Listings Get showtimes and theater locations for the upcoming weekend. MOVIES 3B